This week, we begin part one of a two part conversation with Content Strategy Director, Doug Kincade. In this episode we start the conversation by talking about the use of data analysis, creativity, and generosity to create ideal online user experiences for consumers of big brand and Fortune 100 companies.

At Huge Incorporated, a digital design, marketing, and technology agency, Doug guides the design and development of digital content, strategy, and user experience for clients like Google, American Express, Lexus, and the US Department of Energy – among others.

In part two we will dive into the ethics of the design and data. We’ll explore more classical paradigms for understanding our culture’s movement toward deeper brand awareness.

In This Episode:

• 1:10 – Dave and Doug Geek Out About Music
• 8:00 – Content Strategy, Search Tuning
• 13:10 – What is “Content” in the Marketing World?
• 16:00 – Content Hierarchy
• 18:30 – Cross Departmental Demographic Research
• 19:40 – What does Huge Incorporated do?
• 22:40 – Advancements in Consumer Engagement
• 22:40 – Technological Advancements in Consumer Tracking (Biometrics)
• 29:00 – Creep Factor in Data Analytics
• 32:20 – Working with Fortune 500 Companies
• 34:25 – Marrying Creativity with Analytics
• 38:10 – The Craft of Web Content Design
• 43:25 – Being Generous With Customers

Links:

• 1:54 – Electric Mandolin 
• 2:00 – CBGB Lounge
• 2:19 – Chris Thile
• 2:22 – Sam Bush
• 2:35 – LA Philharmonic
• 3:16 – Edgar Meyer
• 3:30 – EDM
• 3:47 – Hollywood Bowl 
• 5:34 – Jerry Douglas
• 5:50 – Listen to Jerry Douglas
• 6:00 – Dobro 
• 6:43 – Bela Fleck
• 7:45 – Chris Hardwick 
• 9:35 – Search Tuning
• 23:30 – Biometrics 
• 24:09 – Target Predicts Teen Pregnancy Story
• 27:50 – Minority Report
• 31:40 – Microsoft Privacy Policy 
• 35:05 – The Anatomy of Melancholy
• 38:10 – Humans Need Not Apply
• 43:00 – CA DMV  
• 46:15 – Surprise and Delight
• 46:30 – Designed by Apple in California

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