In this episode you will discover:

• Weapons of influence for boat dealers
• The power of reciprocation and how it can increase close rates, repeat and referral business
• How commitment and consistency can be orchestrated to be a more profitable dealership
• The power of Social Proof
• The scientific reason 'Liking' will win you more sales
• When to use 'Authority' to increase your sales and give you clients a better boating experience
• How to use 'Scarcity' the right way

Resources and links mentioned in this episode:

• BoatDealerProfits.com
• BoatDealerProfits.com/webinar
• BoatDealerProfits.com/TV
• BoatDealerProfits.com/PodCast

Matt Sellhorst at Boat Dealer Profits and Creator of the SPLASH System

What a great episode, can’t wait to hear how your spring boat sales is getting started.  When you’ve decided you’re just not satisfied with the profit in your dealership.  You know that you should be selling more boats, making more money or having more fun in your boat business, here are a few ways we can help.

1. Take advantage of a special opportunity for podcast listeners. Get a free 30 minute one-on-one strategy session to talk about your boat business.  Ask me any questions you’d like about sales and marketing and I’ll give you my best coaching and insights.  www.BoatDealerProfits.com/Success
2. Check out our Boat Dealer Profits scorecard, to see how you and your dealership are doing in each of the 7 key areas of SPLASH Dealer success at www.BoatDealerProfits.com/ScoreCard .
3. Check out Boat Dealer Profits TV, our blog or other Podcast episodes at www.BoatDealerProfits.com
4. Check out one of the many webinars we have available at www.BoatDealerProfits.com/Webinar for a list of upcoming webinars.

If you would like to be a guest on the podcast, email me at [email protected] to see if you’d be a good fit.