In this episode, I share the behind-the-scenes details of my successful Black Friday sale for my local photography clients. I'll discuss the offer I created, how I marketed it, and the results I achieved.

Additionally, I'll provide valuable lessons learned and takeaways for photographers planning their own Black Friday offers.

HIGHLIGHTS:

1. Black Friday may not be the best time to promote sessions due to the overwhelming competition.
2. Consider waiting until closer to Cyber Monday or doing a December flash sale instead.
3. Consistent marketing and nurturing client relationships are crucial for successful sales.
4. Prioritize understanding your goals and crafting an offer that aligns with them.
5. People often wait until the last minute to take advantage of sales, so follow up and remind them.

LINKS:

Ep 255 | Overcome the Lack of Leads in Your Business With These Strategies

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