If you’re bootstrapping a business or starting with a small budget, you need to be smart with how you get your first customers, and the ways that you approach it can make or break your early years. I wanted to share how I approached acquiring our first customers for Myprotein® when we didn’t have a lot of money to spend and the tactics that I used in those early days that were pioneering at the time.
 
This is a big topic that I have a lot to say on, and this topic will be a two-part episode, so look out for the second part on the 15th of July.
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.

Timestamps:

4:44 - 9:50 - How I got our first customers at Myprotein

9:50 - 11:23 - Why you should test paid search

11:23 - 18:12 - My best customer acquisition tactic