Overdrafts, loans, angel investors, crowdfunding, private equity. When launching or growing a business, the decision on how to finance it is the most important you’ll ever make. It can mean the difference between surviving and thriving, but can also come back to haunt you when you’re looking at exiting. In this episode, I discuss the options available when funding a startup and what investors look for in an early stage startup. I also explain why I chose to bootstrap Myprotein and what I’d do today if I was starting a new business. 

If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.

Timestamps: 

1:24 - 7:52 - What are the key things an investor wants to see in a start-up and do you think investor funding improves the chance of start-up success?

7:52 - 8:34 - My advice on taking funding for startups

8:34 - 9:28 - Why I chose to bootstrap Myprotein

9:28 - 9:53 - What I’d have done if I did have investment for Myprotein

9:53 - 10:21 - What I would do If I was starting a business again

10:22 - 12:15 - My advice if you take investment