We welcome Ian Landsman back to the show to discuss the topic of deciding pricing. Pricing is an important tool for any founder. It can make or break your success. During today’s episode we talk about our pricing strategies and Ian tells us how he reached his price point.

Jordan has also just returned from MicroConf Europe. He shares how the conference was and we discuss the value of conferences in general.

This is almost the nature of MicroConf, you go in not looking for ROI. -JordanPowered By the Tweet This PluginTweet This

The topics we covered today:

• Jordan’s MicroConf experience
• The value of conferences
• How to decide a pricing strategy
• Why so much of pricing is based in market reaction
• Brian’s 3 factors of pricing
• Why lower isn’t always better
• The role trust plays in pricing
• Ian’s successes and missteps in pricing
• How to decide if to price per user or not
• Yearly pricing vs. Monthly pricing
• The benefits of quarterly pricing
• How to use pricing to your advantage

My rule for myself at conferences, if I can learn just one thing, my only goal really is to get one thing. – IanPowered By the Tweet This PluginTweet This

Resources Mentioned Today:

Audience Ops

Carthook

Helpspot

MicroConf Europe

As always, thanks for tuning in. Head here to leave a  review in iTunes.

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