Sure, you could publish your book and make it rain - but what if that doesn't work? What if you want to try a more nuanced marketing strategy to hook readers, and then make them pay?

This week on Bottle of Red, author and writing coach R.E. Vance (Ramy Habib) is back to join Ross and Justin at G&V in Edinburgh.

He'll be speaking marketing, freebies and episodic release schedules.

A few notes on this show...

The first 'episode' of Ramy's debut novel, Gone God World, is available now for free on Amazon.

If you'd like to get in touch with us on Twitter, tweet at @AuthorJLA, @RossAGarner or @BottleOfRedNet. Ramy can be reached at @GoneGodWorld.

If you'd like to support this show, please leave a review on iTunes or Like our Facebook page.

Next week, we'll be discussing planning and structure. See you then!