Once you’ve found your “A” clients, it’s time to group them. Let me show you how to do that in my latest post.Find out more about Liberty PartnersJoin Liberty Partners
Identifying your “A” clients is one of the most important things you can do for your business. But what should your plan of action be after you’ve identified them? We are here today to help with that.
You should be able to identify at least five to 10 clients who are at that  “A” level. Once you’ve identified those “A” clients, you need to identify them further. Specifically, you need to identify three things within that group.
The first is your largest client, your biggest “A.” The second thing you need to identify is the average amount that “A” group brings you. Finally, figure out who the smallest “A” client is.
The next exercise is to look at commonalities. There are four of them: Occupation, affiliation, social ties, and purpose or passion. We have a five-step marketing plan that we preach.The next step, once these clients are identified, is to set goals around them. Figure out what you want your goals to be, what you want your average to be, and what you're going to do going forward from a marketing perspective to make sure your plan succeeds.
We have a five-step marketing plan that we preach. It includes very specific targeted marketing towards those “A” clients to duplicate them and grow that “A” client base.
If you have any questions for me at all, don’t hesitate to give me a call or send me an email. I want to make your practice more productive, and I will continue to work on your behalf to do so. I look forward to hearing from you.