In a world characterised by constant more, "The Untapped Science of Less" offers a refreshing perspective on the potential of subtraction. Based on Leidy Klotz's fascinatingwork "Subtract: The Untapped Science of Less", this BrainCandy takes an entertaining dive into the neglect of subtraction as a tool for change - an area that is systematically overlooked in our society.

 This article is not only a thought-provoking call to action for everyone in marketing, but also offers practical insights into how the principle of taking away can lead toinnovative, efficient and ultimately effective marketing strategies. It could fundamentally change the way we think about problem-solving, product development and brand strategy.

 Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-104_The-unused-science-of-less.pdf

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