The psychologist and Nobel Prize winner in economicsDaniel Kahneman died recently. Kahneman had a huge impact on how we at K&A understand human behaviour. And thus on how we can clear up the big say-do gapbetween what people tell us they will do and how they actually behave. Kahneman's death reminded me once again of his last important book, Noise, and in this BrainCandy I share with you the most important insights I gained fromthe book.

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