Selling your business is not just a transaction. It is a period of transition filled with unexpected highs and lows. After exiting her own legal practice and watching a close friend struggle with the sale of his company, global keynote speaker and bestselling author, Denise Logan realized that business owners need emotional support for this process of transition. Over the last 13 years, she has woven together her previous experience as a lawyer and mental health professional to help business owners and their advisors navigate the emotional aspects of letting go when it is time to sell their business; ultimately enhancing the likelihood of a successful conclusion while keeping costs and delays to a minimum. Denise joins us on Branch Out today to explain how she keeps people and deals from falling apart by giving emotions a seat at the table. We discuss the pitfalls of growing for the sake of growth, the term ‘product-market-maker fit,’ and Denise’s belief that it’s unprocessed emotion that kills deals, not time. We also touch on the importance of context, how advisors can close more deals by slowing down, and so much more. Don’t miss this thought-provoking conversation with The Seller Whisperer herself, Denise Logan!

Key Points From This Episode:

• The emotional aspects of letting go when it’s time to sell.
• Periods of transition that many of us face in our lives and businesses.
• Advice for redefining your relationship with the business you’ve created. 
• Unpacking the common belief that scaling should be the objective.
• What Denise means by product-market-maker fit and how it can help you.
• An example that illustrates the costs of growing for the sake of growth.
• Why Denise always says that selling a business is a transition, not a transaction.
• Reflecting on the fear-based expression, “Time kills all deals.”
• How to pause the content to deal with the context.
• A surefire way to know if emotions are present; especially in the face of logic.
• Why business owners often refer to their business as their baby.
• Tips for attending to the emotions in your professional and personal life. 
• How advisors can close more deals and create better relationships with sellers.

Denise Logan
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The Seller’s Journey
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