360º brand goes beyond your external image and reputation. It looks at the internal impact of the brand, too. From greeting to goodbye, your customer’s journey is determined by infusion of your brand throughout every interaction.

"A well-designed brand that is centered upon the…leadership's passion tends to be more genuine and authentic and tends to attract the customers and the team you want to build around you."

External Impact Formula:
How every exposure to your brand impacts your external reputation.

Employee Confidence Yields High Performance and Customer Satisfaction.
60% of consumers make a purchasing decision before they have any contact with your company.

Internal Impact Formula:
How your team’s understanding and pride impacts every interaction with every person who comes in contact with your brand.

Communicating the Purpose and Projecting the Mission Builds Employee Confidence
38% of employees are currently driven to make a positive impact on clients and customers.

Resources Discussed in this Episode:
INFOGRAPHIC of the 360º Brand

Episode 10
360º Brand Engagement 

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