This week I'm chatting with Rowena Preddy about thinking outside the brand box to stand out. 

Rowena has not only done the branding for my BVC (Bold Vibes Consulting) business, but she's also gone through her own journey of building a brand and business that truly works for her. I loved picking her brain on this topic and wanted to share some of the key lessons.

Here are the key takeaways from our conversation:

• Get really comfortable with embracing your weird things: Celebrate your standout points instead of shrinking or hiding them. When you embrace the uniqueness that makes YOU you, it gives clients permission to embrace their own weird wonderfulness too.
• Design your brand for the vision you have of your future self and business. That way your brand can grow with you instead of having to redesign it from scratch later!
• Align your visual branding with your message and values across the board.
• Branding is supposed to make your business life EASIER and more fun!

Rowena Preddy is a small business branderer and magazine designer. In Preddy Creative, she has two sides to her branding business. On one side, she designs magazines (yes, that’s a thing!) and on the other, she creates branding that feels familiar as soon as you see it.

Connect with Rowena

IG: https://www.instagram.com/preddycreative/ 

Website: https://preddycreative.com.au/ 

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