Ever heard of the 7 P’s that are part of the preparedness strategy used by the U.S. Marines? It’s all about being ready when the big challenges come your way. Success with any print-based marketing campaign depends on having a detailed map of w

How hard are ALL your marketing dollars working?

Aug 25th, 2015 4m 33s

Seeing the big picture across all channels of your marketing program is a constant challenge. That’s why we’re intrigued by a new analytical tool we recently previewed with our U.S. Postal Service representative here in Carol Stream. USPS’ new

Adopting a 3D customer acquisition strategy

Jul 15th, 2015 3m 50s

Do some elements of your brand-building plan belong in a museum? Probably not. But just think: marketers who are still relying heavily on conventional direct mail are following a strategy that showed up before the Civil War. Product coupons? Fi

Leveraging the Best Ideas from the National Postal Forum

Jun 11th, 2015 3m 27s

We came home from last month’s National Postal Forum in Anaheim with fresh knowledge and ideas that we’re rapidly putting to work for you. Here’s how we’re working with Truman Pope and the American Litho postal logistics team to help you take a

Multichannel marketing: when you gotta have more cowbell

May 5th, 2015 3m 5s

I know you’ve seen that classic Saturday Night Live skit with Christopher Walken as the crazed music producer who just KNOWS his band’s new recording will go platinum if Will Ferrell can give him more cowbell. Walken is a pretty versatile guy,

Mega-mergers, paper costs and your next print job

Apr 20th, 2015 3m 28s

If your head is spinning as you watch the ongoing parade of mergers in the paper industry, you’re not alone. We’ve been keeping a close eye on things as the marriage of Verso and NewPage hit the headlines — a deal so big it prompted the U.S. De

Easing the stress of a new product launch

Apr 7th, 2015 3m 4s

Hey, we all know life can be tough. But if you’re the brand manager responsible for a new consumer product launch this year, you’re really in the hot seat. Packaged goods companies set the threshold for new product success at about $100 million

Web, sheet-fed or digital? What drives the decision now

Mar 25th, 2015 5m

Clients often come to American Litho for advice on the best way to design and produce a given print project. How exactly do we figure that out? Whether we’re talking about a direct response campaign, a major sales promotion launch or the packag

Supply chain worries? 3 questions to ask yourself right now

Feb 17th, 2015 5m 27s

If you can’t get the goods, you can’t build the box. It’s really that simple when it comes to understanding supply-chain issues in the packaging industry. But in recent weeks the game has gotten even more complicated, so it’s time for some pers

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