In episode 13, Benjamin talks about how your brand promise is much more than what you consistently deliver to your customers. It is a strategic tool that helps determine the future direction of your company.

Show Notes

When a brand makes a promise, customers hold the brand to that standard. The promises you make can either help or hurt your operations, customer loyalty, and overall brand trust. Understanding how a brand promise acts as a strategic tool and litmus test can give your company a way to measure how well you are delivering on the promise that you are making.

• Discover what a brand promise is – and why you need one
• Hear why brand promises are critical to businesses in today’s marketplace
• Learn best practices for writing a meaningful brand promise

Resources

• Read the BX Blog
• How Your Brand Promise Determines Future Company Direction
• How to Craft a Compelling Brand Promise
• How Leadership Styles Affects and Organization’s Operational Performance

Products

GROUNDWORK: The Foundation for an Unshakable Brand 
Buy Now

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The post EP013: How Your Brand Promise Determines Future Company Direction appeared first on BrandedWorld.co.