In episode 15, Benjamin breaks down the concept of brand identity – not in visual communications terms, but in understanding who the brand is, what it stands for, and why it exists in the marketplace. You’ll learn the five steps to developing a brand identity road map that can help your brand stand out from the competition.

Show Notes

When you think back to how your brand came to life, it often feels like a dream. Looking back, it may seem as though a magical conversation took place in which you described how you would solve a particular problem in incredible detail, sharing the future outcome in such a way that the potential customer was sold – and your brand took off.

It may have happened like that.

Or maybe not.

In this episode, you’ll learn:

• The five step road map to developing a brand identity
• Why it’s important to remember your roots
• Why listening to your customers is a critical component to success
• How knowing what your brand’s purpose is from the inside out helps with positioning in the market
• Why figuring out what makes your brand distinctly yours is what separates you from your competition

Resources

• Read the BX Blog
• 5 Elements of Powerfully Consistent Brands
• Bold Predictions for 2022 & Beyond
• How to Use Customer Conversations to Guide Your Brand Strategy

Products

GROUNDWORK: The Foundation for an Unshakable Brand 
Buy Now

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The post EP015: From Product to Brand: How to Develop a Brand Identity Road Map appeared first on BrandedWorld.co.