In episode 19, Benjamin shares 3 key benefits to creating a customer journey map and how it can enhance the brand experience you deliver to your customers.

Show Notes

The customer experience should always be improved upon. To provide a well-thought out, intentional customer experience, the brand must take the time and care needed to understand their audience and how they feel about the brand.

In this episode, you’ll learn:

• What a customer journey map is
• How a customer journey map can provide a framework for feedback from both employees and customers
• Why data sometimes fails to communicate

Resources

• Read the BX Blog
• Why Customer Service Does Not Equal Brand Experience
• Vlog #24: Your Brand Promise vs. Reality
• Ep003: Brands No Longer Sell Things; Brands Sell Access to Experiences

Products

GROUNDWORK: The Foundation for an Unshakable Brand 
Buy Now

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The post EP019: 3 Key Benefits of Creating a Customer Journey Map appeared first on BrandedWorld.co.