In episode 28, Benjamin shares why you should hire for enculturability instead of cultural fit. Plus, learn three questions to ask during the hiring process.
Consumers, more than ever, are in search of something more than a product or service. They are in search of a brand that shares their same values, that speaks their language, and that can guide them towards the outcome they seek.
Your brand persona matters for several reasons, but most importantly because it is what creates the bond between brand and consumer.
In this episode, you’ll learn:
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The post EP028: Why Your Brand Persona Matters appeared first on BrandedWorld, Inc..
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