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Interview with Shannon McLaughlin from Ubuntu Baba

Interview with Shannon McLaughlin from Ubuntu Baba

Released Tuesday, 7th May 2019
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Interview with Shannon McLaughlin from Ubuntu Baba

Interview with Shannon McLaughlin from Ubuntu Baba

Interview with Shannon McLaughlin from Ubuntu Baba

Interview with Shannon McLaughlin from Ubuntu Baba

Tuesday, 7th May 2019
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Shannon McLaughlin took on Woolworths head on, and won. Controversy and a David vs Goliath story can make a brand famous overnight. Craig and Dean chat to the founder of Ubuntu Baba to hear the story about what went down.

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Brand Famous

Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

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