BLAIR HILDAHL, CHIEF MARKETING OFFICER, BASE4 ON THE BRAND LAB SERIES EP 69

• 3-D Designing
• Finding the ROI in IOT
• Improving Guest Experiences
• Allowing the Market to Drive the Product
• Underlying Company values

With the help of technology and IOT, hotels are redefining the guest experience. Through co-creation and technology, the hotel guest experience is becoming more personalized and targeted.

Blair Hildahl is the CMO of Base4, a global architecture, and engineering firm that designs hotels. As a fellow 2x Inc. 500 winner, Hildahl knows a great deal about hospitality, design, and ROI.

“We’ve tried to take a sector that is traditionally very antiquated and old school in the way architecture is done, and bring a fresh tech sense to the way business is being done.”

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