What happens when a company’s social mission is so clear, so all-in, that it actually leads to a breakthrough? That’s what happened for Tim McCollum, founder and CEO of Beyond Good (formerly called Madécasse), a chocolate company committed to improving livelihoods in Madagascar. But that commitment led to an amazing discovery that helped the brand get to a new level.

See below for what you'll learn in this episode. Text the word BLUEPRINT to 66866 for additional advice and tools to apply what you learned in this episode.

* How to build a supply chain that’s designed, from top-to-bottom, to improve the livelihoods of farmers 

* How empathy can lead to huge breakthroughs on a business

* How to overcome the fear of doing a complete rebrand

* Why it’s always a good idea to maximize transparency in the supply chain