How did a beverage start-up generate so much momentum that it closed a $10 million round of financing after just one year on the market? In this episode, part one of a two part conversation, David Lester explains that OLIPOP, a sparkling tonic that tastes exactly like soda, is actually their second attempt to disrupt the soda category. He and co-founder Ben Goodwin tried nearly seven years ago with a probiotic soda called Obi.

See below for what you'll learn in this episode. Text the word BLUEPRINT to 66866 for additional advice and tools to apply what you learned in this episode.

* How to navigate the career jump from big corporation to start-up

* Why it's important to deeply understand the category that your brand is trying to disrupt

* What lessons OLIPOP's team leveraged from its first attempt to disrupt the soda category