Segun Akinwoleola, the brain (and muscles) behind The Gym Kitchen, joins Brandt and Micah to spill the beans on crafting meals that pack a tasty and protein-filled punch. 

Segun is on a mission to reinvent the face of British ready meals, providing consumers with first and foremost a delicious and convenient meal, that is *actually* nutritious and filling. 

From the early days of the brand concept and trademarking to the strategic manoeuvres that landed The Gym Kitchen in the nation’s major retailers, this episode covers it all. Segun reveals the strategies behind building a brand before launch, the importance of community, and how staying true to your vision—even when it means reimagining your product based on feedback—can lead to success in a crowded market.

But it's not just about the food. Segun opens up about the broader implications of being a black founder in the food and beverage industry, shedding light on the hurdles and highlighting the need for more representation and support. From confronting stereotypes to pushing for change, his insights offer a candid look at the landscape of entrepreneurship through a diverse lens.
 
Whether you're a budding entrepreneur, a health-conscious eater, or someone interested in the intersection of diversity and business, this episode is packed with valuable lessons, inspirational stories, and the inside scoop on what it takes to build a brand that stands out and stands for something more.




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Follow Brandt and Micah:

https://www.linkedin.com/in/brandt-maybury/

https://www.linkedin.com/in/micah-carr-hill-34a91811/

Visit https://www.tastehead.com/ to learn more

Follow Segun:

https://www.linkedin.com/in/segun-akinwoleola-a0941530/  

https://thegymkitchen.com 

https://www.instagram.com/thegymkitchen/ 

Brands Mentioned:
The Mind Collective

Liquid Studio 

Liquid Death

The Black Farmer 

Rory Sutherland - The Ikea Effect

Tesco Black Action Plan

Sainsbury’s Thrive 

Strong Roots

Gym Shark

Hawksmoor

Brand Growth Heroes

Diary of a CEO

High Performance Podcast

Will it Make the Boat go Faster?