Tim Walther is a long-term marketing professional or he refers to himself: a marketing nerd. His path into Web3 and the Metaverse isn’t a straight line, but his experience has probably prepared him for these new primitives like few other. His experience includes  a Masters in Communication, Film & Television as well as time working for Germany’s biggest media broadcaster ProSiebenSat.1. In short, Tim knows how what it takes to tell great stories and to connect with people on an emotional level.

In 2011, Tim joined Volkswagen where he has held various marketing roles before taking on his current position as Group Manager for NFTs Metaverse. 

There aren’t a huge number of brands out there with dedicated roles in this area yet, but Tim has been in the role doing it for nearly a year - pioneering what it means for marketers to enter Web3 and paving the way to success.

He recently gave talks to both TED X and at MET AMS, and will be speaking at DMexco in Germany later this year.

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PODCAST TOPICS:

In our conversation, Tim shares his view on the potential that Web3 technologies offer to brand marketers and shares a few observations about how he envisions success in the space today. More specifically we discuss:

• The role of a Metaverse specialist in a global brand
• Examples of what brands in the VW family have done and how they can learn from each other
• What success means for brands working on the frontier
• Up-skilling your organisation
• The impact of crypto prices and volatility on marketing belief
• Advice to marketers who want to dive into Web3

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LINKS FROM THE SHOW
 
Several projects were mentioned during my discussion with Tim. For your benefit, I've attached links to those projects such that you can learn more: 

• Porsche NFT - https://art.porsche.digital/
• Audi Holiride - https://www.holoride.com/en/newsroom/audi-series-integration
• Cupra - https://www.cupraofficial.com/metahype
• Lamborgini to the Moon - https://www.lamborghini.com/en-en/news/space-time-memory-lamborghinis-first-nft-is-here
• RTFKT - https://rtfkt.com/
• BAYC - https://boredapeyachtclub.com/

CREDITS

Host: Justin Peyton
Guest: Tim Walther

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