I have been using a new online tool that I love for content creation. It’s called Frase (at https://www.frase.io). The system uses Artificial Intelligence with dramatic and useful results.

Frase excels in four specific ways to help marketers create better content.

The first feature is called Content Briefs. When you search for a keyword phrase, Frase will create a Content Brief which is essentially a very detailed overview that summarizes the results of that query from the top 20 search results. Each Content Brief lists the top sources for the keyword, along with related topics, summaries of each topic, key statistics that are mentioned and links. It’s like having your own personal research assistant who will do much of the heavy-lifting on researching a topic for you.

The second feature in Frase is Content Optimization. You start by pasting a link to either an article you have written or one from someone else. Frase will analyze it and give you precise information on how to modify the article to better rank on Google. Of course, if you are analyzing someone else’s article, you will want to use the initial article as a starting point only—not to merely modify what they wrote—which could get you in trouble—but to expand on the topic. 

The third feature is Media Monitoring. This allows you to get an up-to-date stream of blog posts and news articles for topics that you are interested in. Frase will suggest publishers to follow or you can add your own.

The fourth feature is Content Curation. With this feature, you can quickly use Frase to curate and compile information that can then be shared through an email newsletter or on your website. Current direct integrations include Wordpress, Mailchimp, Hubspot and a few others. Or you can copy and paste curated documents, create a link to share or export a PDF.

I encourage you to check out Frase at frase.io and let me know what you think.