Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick.

This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.