Brand Tuned - successful brand, successful business podcast focuses on the strategies and tactics that lead to more time, more money and less stress in business. These are often the measure of success for entrepreneurs who want to use franchising or licensing (be it via online course offerings, or other ways of monetising their brand), to leverage their time and resources effectively. Design is about how the business works, rather than how it looks, so once you’re branded, and have determined your brand strategy, what role does the brand play in your journey to success? What really moves the needle in business? In exploring this topic Shireen Smith of Azrights will cover the role that intellectual property and brand protection play in business success.