Tune in as school district superintendent Dr. Joe Sanfelippo and Bammy Awards, elementary school principal of the year, Tony Sinanis explore why telling your education stories and branding your school is so important today.. BrandED offers strategies, tips and tools to help teachers, principals and administrators reclaim the narrative about education and to build communities by telling their education stories one classroom at a time, one school at a time. once school district at a a time. Ten minutes of real-world wisdom, wit and proven strategies for educators.