Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am.

For the second part of this series, we dig into the process for creating a label branding strategy. Nick Longo and myself each have similar processes when it comes to branding, but there are many variations that are dependent on each brewery's situation. Here we outline and discuss how each label branding project went with Big Stump Brew Co. and Trademark Brewing.