Have you met Ray Seggern? He’s been one of our Wizard of Ads partners since about 2006. He’s stepping into a role as a sort of ringmaster for many of our partners. By ringmaster, I mean that he’s making an effort to herd our posse of cats onto

BrandingBlog Radio: Test My Marketing with Brian Schmitt

Apr 20th, 2012 31m 46s

Have you ever poured your time and energy into an ad, or an email, or a blog post, video, phone message, sales pitch, or, or, or….? Sometimes you are just too close to the issue to realize what may be wrong with your approach, the words you’ve

BrandingBlog Radio: Greysuit Retail with David Lively and Raffy Pendery

Mar 16th, 2012 27m 33s

These guys rock. David Lively and Raffy Pendery are the brains behind Greysuit Retail and now Greysuit Apps. Their mission is to make the techie side of the web easier for retailers. They’ve built a platform for managing a small retailer’s ecom

BrandingBlog Radio: Paul Boomer on Web Hosting

Mar 2nd, 2012 24m 58s

UPDATE: Regarding the amazing Paul Boomer. A few months ago, I got a nibble from a business owner with a carpet cleaning business who had a gawd-awful web site. I could tell that her crap-o-la site was the sole reason that she wasn’t getting m

BrandingBlog Radio: Ari Meisel of LessDoing.com

Feb 24th, 2012 34m 42s

This week I got to spend about a half hour interviewing Ari Meisel. We connected a couple weeks ago when I found his “Less Doing” productivity blog and he asked me to be a guest on his podcast to discuss Shortcut Blogging and how we are making

BrandingBlog Radio: Shawn Phillips of Full Strength

Feb 17th, 2012 44m 21s

Confession: I never feel more out of my element than when I’m hanging out with athletes. I met Shawn Phillips a few years ago and have slowly gotten to know him a bit in the last 6 months. I’m one of those “unfit” clueless people who never hear

BrandingBlog Radio: Roy Williams and The Pendulum

Feb 10th, 2012 35m 30s

Wow. I told Roy Williams that I wanted to hear the scary bits about his new book, Pendulum: Where We’ve Been, How We Got There, Where We’re Headed, he reluctantly agreed. He’s traced back the trends of societal change 3,000 years. What he’s fou

BrandingBlog Radio: Brett Feinstein – Political Advertising

Feb 3rd, 2012 1h 2m

Brett Feinstein is a partner in the political advertising agency Pound & Feinstein. He’s one of those guys that you have to get to know to understand. He’s loved and admired by those who take the time. If you know Brett Feinstein only superfici

Soundbites: Super Bowl Reach

Jan 31st, 2012 8m 51s

NOTE FROM DAVE: The “SoundBites” podcasts are usually re-written in an article style (via Shortcut Blogging), but this one was such an interactive conversation that I decided to simply use the transcript. Enjoy the game! So far…in these pre-ga

BrandingBlog Radio: Chandra Clarke – CEO of Scribendi

Jan 27th, 2012 50m

Remember the scene in the movie Pulp Fiction where Vincent Vega (John Travolta) and Jules Winnfield (Samuel L. Jackson) accidentally create a serious mess of their car by shooting the guy in the back seat? The only solution is to call in an exp

Soundbites: Fire Fast, Hire Slow

Jan 25th, 2012 8m 3s

This is age old advice in management circles. Kinda funny how hard it is to do in practice. And it’s one of those topics where you look at business owners and managers and you think, “They really should take this advice.” I really want to talk

BrandingBlog Radio: Michele Miller on Sports, Politics and F.A.R.E.

Jan 20th, 2012 49m 21s

Recording this Podcast was a blast. I’ve been working with Michele Miller for 10 years now and being able to share conversations like this is exactly why I started podcasting. What really made this one fun is that we were face-to-face instead o

BrandingBlog Radio: Raffy Pendery, Interwebs Genius

Jan 13th, 2012 41m 58s

I love talking to Raffy Pendery. You’ll like him too. We chatted about 3 of his amazing creations. RealStatistics.com is an online graphing tool that lets you upload all of your business stats and helps you make sense of it all. If you need to

BrandingBlog Radio: Craig Arthur and Big Plans for 2012

Jan 6th, 2012 44m 52s

After a busy holiday season, it was nice to have a leisurely chat with my good friend, Craig Arthur. Since this is the first episode for 2012, we mostly talked about his plans for the new year and his renewed commitment to blogging. He is using

BrandingBlog Radio: Irene Watson on Book Publishing

Dec 23rd, 2011 58m 12s

Irene Watson’s media empire focuses primarily on self-published authors who need reviews, publicity and coaching for making the most of the book creation and promotion experience. Her site, Readerviews, offers a wealth of knowledge archived ove

BrandingBlog Radio: Year-End Tax Advice from Adrian Van Zelfden

Dec 16th, 2011 1h 9m

I’ve been getting Adrian Van Zelfden’s “Tidbits in Time” emails for several years. He’s a huge history buff and he enjoys a historical almanac to the point that he started sending out a monthly missive to share his celebration of what happened

Soundbites: Measuring Radio Results With Web Analytics

Dec 14th, 2011 4m 52s

Adam: Welcome once again to BrandingBlog Soundbites, with Wizard of Ads partner Dave Young, from BrandingBlog.com. I’m Adam Lefler, hello Dave. Dave: Hi Adam Adam: Dave, today were sitting down talking about measuring radio effectiveness on a w

BrandingBlog Radio: Magical Thinking with Jeff Sexton

Dec 9th, 2011 46m 43s

Sometimes I’m a bit intimidated to talk to Jeff Sexton. It’s kind of like going back to high school and having an intellectual chat with your old English teacher…or in this case, an Olde English teacher. He’s been doing an awful lot of Magical

Soundbites: Personal Experience Factor and The Approach

Dec 6th, 2011 8m 37s

Adam: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner, Dave Young from BrandingBlog.com. I’m Adam Lefler. Hello, Dave. Dave: Hi, Adam. Adam: Today, we’re talking about Personal Experience Factor: the Approach. What do

Soundbites: Mistake #9 – Great Production That Missed The Mark

Nov 30th, 2011 6m 2s

This is Mistake #9 of the 12 Most Common Mistakes in Advertising, as presented in On Your Market. Adam: Welcome once again to BrandingBlog SoundBites with Wizard of Ads partner Dave Young, from BrandingBlog.com. I’m Adam Lefler. Hello Dave. Dav

BrandingBlog Radio: Mark Effinger

Nov 25th, 2011 1h 11m

I managed to corner Mark Alan Effinger for this week’s podcast. If you know Mark, you’ll really enjoy this episode. If you don’t know Mark, just buckle your seatbelt, hit play and hang on. Mark and I helped teach a book writing workshop several

Soundbites: Impact Quotient – An ad’s power to convince

Nov 22nd, 2011 10m 14s

Chris: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner Dave Young from BrandingBlog.com. I’m Chris Loghry. Hello Dave. Dave: Hi Chris. Chris: We wanted to talk about Impact Quotient. I would like to start by asking you

BrandingBlog Radio: Wizard of Ads Partner, Tom Wanek

Nov 18th, 2011 32m 23s

Tom Wanek is the author of Currencies That Buy Credibility. A great little book for finding some unique ways to give your business sound credibility in the eyes of your customers. On the podcast this week, we discuss the chicken and egg scenari

Soundbites: Personal Experience Factor

Nov 15th, 2011 6m 3s

Chris: Welcome to BrandingBlog SoundBites. I’m Chris Loghry along with Dave Young from BrandingBlog.com and a Wizard of Ads Partner. We’ve talked about several things. We’ve included the Ad Budget Calculator in a couple of the podcasts. You can

BrandingBlog Radio: Veteran’s Day Guest – Joe Perez

Nov 11th, 2011 51m 46s

Joe Perez makes me proud to be an American. I’ve known Joe for about 6 years. We first met at an event at Wizard Academy. I always knew him as the operator of a landscape architecture company in San Antonio. We’d run into each other now and the

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