Pull up a log, gather around the BrandKamp campfire and get ready to hear from another Masters of the Business Universe. These are real-life business success stories that we can all learn valuable lessons from.In this episode, our host Chuck Mefford chats with Kerry Peterson. He can see flavors like a composer can see music. He took a bread recipe and started one of the most dominant pizza joints in the midwest. He takes us on the journey of how his slogan came to be. How he was able to take his prices from cheap pizza to premium pizza, and most importantly, how he used the BrandKamp system to up his sales to over 5 million dollars in one year by selling pizzas.