I am celebrating reaching my 70th episode with a new mini-series called Brand DNA! I'm really excited to dive into this because we are exploring the strategic side of brand building, and how you can implement and apply this to your own business. I do feel like this is one of the biggest things that people miss when it comes to building their brand, they just go for it without much thought or strategy. I believe that the strategic side can ultimately make or break a brand, so that is what we are going to cover in this series. Let’s get into it!

What I cover in this episode:

• How I define Brand DNA and what it means to me
• The power of your brand’s uniqueness
• Some things that I don’t agree with when it comes to traditional brand archetypes
• What to focus on to find your brand’s unique DNA

Join the waitlist for The Brand Lab here.

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Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

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