Today's episode is another goodie and is all about deep niching. This goes beyond the usual sort of niching, because to be completely honest with you, I'm not about niching in the sort of traditional way. Especially for service based businesses, I don't think niching in terms of  “oh, I work with X Industry”, or “I work with women”, are useful. I think we can definitely use elements of these in our overall niching strategy, but I don't think we should be niching this way. This episode was inspired by a masterclass that I ran inside my membership Studio Society, which you can purchase below.

What I cover in this episode:

• Why we need to niche in the first place
• What happens when we dig deeper and be strategic with our niching
• The layers of finding your niche
• How to utilise our branding and content to connect with our dream clients

Get deep results for your business and purchase The Niching Masterclass here.

---

Join Studio Society here. 

Join the waitlist for my new offering for biz owners here.

Join my brand strategy mini-course, Be That Brand!

Want to work with me in 2024? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!