I have a different way of going about target audiences, and it has differed as I've moved through my business. Now I focus on more of the mental side. The feelings, thoughts and emotions that my ideal clients are going through, along with their dreams for their lives. I believe that this is a more powerful way to attract your audience than by identifying their age, location and what they like to do on the weekend. We want to know that stuff, but this is not what's going to connect you with your audience on a deep level.

What I cover in this episode:

• The challenge of knowing your audience when you have a small following
• Why you need to know your audience and understand them on a deep level
• Conducting interviews with potential customers to tap into their mind
• How you can incentivise them to participate in these interviews

Get instant access to my Audience Attraction Masterclass here.

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Want to work with me? Book a free consult call here!

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

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