Every year the buying behaviour of our audience changes slightly. Whether it’s because of what is going on in the world or in our industry, there are always factors that impact buying behaviour. So today I am touching on three different things that successful brands are going to be doing in 2024, that will help you stay connected with your audience at any given time. I want to introduce you to these concepts and how you can apply them to your own business. They are nothing new or groundbreaking, but they are simple things that are going to really impact your brand this year.

What I cover in this episode:

• Why your brand will benefit from showing raw behind-the-scenes content
• Building trust with your audience
• How to emotionally connect through your social media content
• The difference between passion marketing and pain point marketing

Purchase the social media messaging manual here.

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Enrol in my brand strategy mini-course, Be That Brand.

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

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