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Tony Bowe, a creative intern at EKR, joins Camden on today’s episode of Brands and Campaigns to talk about KitKat’s “Have AI Break” advertisement. Tony talks about what he enjoyed about the ad and the importance of not trying to force creative
Inspired by a Google Deepmind study claiming AI performs better when you ask it to take a breather, Matt Miller and Tommy Yong of Courage Advertising pitched a campaign to KitKat combining this fact and their famous “have a break/gimme a break”
Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" and the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are advertising.Lea
Starburst’s Berries and Cream commercial, also known as “Bus Station”, featuring a catchy song and dance, went viral and is memorable to this day. Winslow Dennis, a senior producer involved in the creation of this spot, joins Camden on today’s
Adam Stoker, the CEO of EKR, returns to the show to discuss what can be learned about AI and risk-taking in destination marketing from Visit Myrtle Beach's "Mitarry Best". Adam comments on how the relationship between agency and brand determine
In this special bonus episode of Brands & Campaigns, Camden dives into some of the ads featured in the 2024 Super Bowl. Listen to hear why the Doordash ad could have been better and how Kia captured the hearts of viewers with its simple yet eff
Today’s episode of Brands and Campaigns is all about an AI-inspired, outside-the-box Reddit push from “Mitarry Best," better known as Visit Myrtle Beach. Stuart Butler, the CMO of Visit Myrtle Beach, sits down with Camden to share his thought p
Camden sits down with Jacqueline Crane, team director at EKR, to talk about the viral Oreo tweet during Super Bowl XLVII and why real-time marketing helped them grab a piece of the spotlight. They discuss some of the insights provided by Mike N
During Super Bowl XLVII in New Orleans, there was a partial blackout in the stadium early in the second half of the game. As everyone was scrambling, Oreo tweeted a very timely reminder that “You Can Still Dunk in the Dark”, which blew up socia
Camden sits down with Brandon Osmond, another creative director at EKR, to discuss the insights from our Blockbuster "We Still Have DVDs" episode with AO Baker. For example: What is the branding power of nostalgia? Tune in!Listen to our episo
Contrary to popular belief, Blockbuster is still hanging on as a company, with one remaining location in Bend, OR. Once Netflix decided to remove mail-order DVDs from their service, Blockbuster responded in jest, reminding the world that they “
On today’s episode of Brands and Campaigns, Camden sits down with Corey Ostler from EKR’s creative team to discuss the “Baseball is Something Else” campaign from MLB. Tune in for some great insight into the importance of creative direction and
In this episode of Brands & Campaigns, Host Camden Bernatz interviews Creative Director Josh Bogdan about the "Baseball is Something Else" campaign for Major League Baseball. They discuss the campaign's origins, the strategic exploration undert
Camden Bernatz, our host and EKR team member, talks to EKR CEO Adam Stoker to introduce this new and exciting podcast. Join in at the beginning to learn and explore the stories and people behind clever marketing strategies and what you can expe
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