Every now and then, we’re going to replay your favorite episodes. This one features Andy Pearson, VP of Creative at Liquid Death. Andy talks about how to grow a business using creativity as a fame builder and how to turn a startup into a category dominator.

00:32 - Andy Intro

01:39 - Andy's story

04:20 - Journey of Liquid Death

11:22 - Plastic in the environment

12:16 - Purpose Brand

14:52 - Traditional Brand Work prior to the product

18:00 - Articulation

25:14 - What is too far?

26:02 - Using agencies

29:31 - Using the first idea

31:22 - Creating Briefs

33:30 - Business ethos

37:17 - Hiring creative in house

39:29 - What advice do you give start ups?

43:51 - What's next for Liquid Death

Additional Resources: 
https://liquiddeath.com/