Welcome to the Best of Brands in Action. Today we’re replaying our most popular episode of 2022 with our guest Joey Manfre from Fender Guitars. Joey talks about keeping the flame alive to take one of America’s most iconic brands into the future. Happy holidays everyone.
 

00:33 - Joey Intro

01:45 - How did you get to Fender?

05:51 - Being mission driven

08:23 - Fender culture

11:43 - Intimidation to start working for Fender

13:23 - Response to "Guitar is Dead”

18:35 - Influencers

22:43 - Mission of Fender

24:39 - How does Fender support artists

33:07 - Genre stories in marketing communication

37:48 - Fender Brand ID

41:05 - New Fender guitar

42:40 - Imitations

44:11 - Tone of Voice

46:21 - What knowledge would you take with you to former self

47:31 - How can you find Fender

https://www.linkedin.com/in/joey-manfre-10218612/

https://www.fender.com/en-US/start

https://www.facebook.com/Fender/

https://twitter.com/Fender

https://www.instagram.com/fender/

https://www.youtube.com/user/fendermusical