You wanna talk grit? In our latest episode of Brands in Action, Brett McCoy, CEO and founder of Huck Cycles, talks about how his career in the Army, client-side marketing, and agency strategy has prepared him to become the founder of a hybrid electric motorcycle startup. Their mission is to bring manufacturing back to the U.S. and maybe change the way you get to work.

00:18 - Brett Intro

01:24 - The journey to Huck

02:30 - What did you learn in the army to become a better marketer

03:07 - The Huck Story

06:00 - Mission of the company

07:15 - Barriers to manufacturing in USA

07:45 - Brand driving your organization

09:55 - How has it worked getting into the E category

13:28 - Customer Base

15:27 - Adding to product line

16:50 - Women in customer base

17:06 - Bolts vs Welding

18:24 - Repairs

19:02 - Design Inspiration

20:35 - Brand behaviors within the company

22:26 - Brand Articulation

23:59 - Tone of Voice

27:06 - What price do you pay starting a business while working full time

30:16 - Importance of life experience plus paycheck

31:51 - How can you find Huck

https://www.linkedin.com/in/brettmccoy/

https://huckcycles.com/