Join us for an inspiring conversation with Christopher Symmes, Director of Marketing at Unilever where he manages their dressings line, including Hellmann’s, Sir Kensington’s, and Maille. Christopher is a living, breathing adherent to Brand Purpose and showing how it can drive your business – not just your advertising – to foster growth and create change. In fact, sometimes Brand Purpose isn’t part of the advertising at all.
 

00:18 - Christopher Intro

01:18 - What brought you to Unilever

06:50 - How do you define brand purpose and how does that fit at Unilever

13:17 - Super Bowl Commercials / Brie and Ham

18:56 - Does the purpose of food waste live outside of Hellman's within Unilever

19:54 - Does every Unilever brand have a social good component

22:26 - Customer feedback

25:21 - Other adjacent brands and their purposes

29:25 - How does your personal purpose manifest itself professionally

34:18 - Googling Hellmans Food Waste