On this week’s episode, we take another look at excellence in B2B marketing with our guest Emma Powers, Executive Director of Enterprise Marketing at Comcast Business. Emma has had a ringside seat for some massive changes in technology over the years, including the BlackBerry and IBM's Watson. And, during our conversation, she talks about how to bring a human touch to B2B marketing. Give it a listen.
 

00:18 - Emma Intro

01:29 - Emma's background

04:10 - Beginnings of AI

06:51 - AI as a creative revolution

08:11 - AI at Comcast Business

10:17 - What drew you to Comcast

11:22 - How do you approach B2B marketing

14:59 - What have you learned as technology changes so fast

17:47 - How is Comcast showing up in the world

20:37 - What do the customers rely on Comcast for

22:32 - The human touch

23:25 - Advice to other B2B marketers

25:57 - Where can you find more about Comcast Business

Additional Resources: 

https://www.linkedin.com/in/emmapowers/