Today’s episode of Brands in Action is part one with our guest Melissa Katrincic from Durham Distillery. We hear how Melissa is building an empire from out of this little distillery in Durham, NC. She and her husband started from absolutely nothing and have built one of the finest gins in the world.
 

00:18 - Melissa Intro

02:06 - Origin Story

09:3 - Entrepreuners and actually doing it

15:42 - Covid Taskforce

19:19 - Making the product feel big with design

23:38 - What makes gin "gin”?

31:06 - How do you educate about gin via messaging

32:34 - Differences in types of gins and how that relates to messaging

36:27 - Categorization in gin competition
 

https://durhamdistillery.com/ 
https://www.linkedin.com/in/melissagreenkatrincic/