Philip Freeman is a walk-the-talk kinda guy in every aspect of his life. As the founder of Murphy's Naturals, he's building a company that brings natural mosquito repellents to the world that are good for you and good for the environment at the same time. They call their philosophy DOG – Do Others Good. Philip uses the Murphy's brand and mission to drive everything they do, and they're growing like crazy – so maybe give it a listen.

00:18 - Philip Intro

01:13 - Murphy the Dog

02:40 - How did your background lead you here

05:16 - Formulation

09:50 - B-Corp Status

13:49 - The Dog Philosophy

16:53 - Articulation of Brand's Purpose

18:51 - Driving Culture

22:01 - Company Traditions

23:48 - Getting customer onboard

28:47 - What are you most proud of at Murphys

29:41 - The Loading Dock

32:18 - How can people find you?

Additional Resources: 

https://www.murphysnaturals.com/