Today we welcome Tara Sahu, VP, Head of Integrated Marketing at Varo Bank. Tara talks about Varo's mission to democratize financial power and create a world where that power is no longer a privilege – providing access for over 100 million underbanked people. When was the last time you were inspired by a bank? Today. Today is the answer. Give it a listen.

00:18 - Tara Intro

02:05 - Journey to where you are now

10:11 - Varo Bank Charter

13:14 - Trust with online banking

14:48 - Varo Mission Statement

18:56 - History of income equality in banking space

22:49 - Definition of Underbanked and Unbanked

24:19 - Varo ideal customer

27:21 - How does Varo make money

28:42 - Getting people to switch to Varo

30:04 - Purchase Funnel

34:38 - Diversity moving from Coke to Fintech

37:09 - How does the brand drive the culture

38:31 - What keeps you up at night