Some of the biggest lead generators for your business are ads on social media platforms like Facebook and Instagram. But the steps to create ads that reach your audience and make the impact you want can be challenging. 

This week is an interview with Tony Christensen, a.k.a. Tony Does Ads. He's created optimized advertising campaigns for keynote speakers, for conferences, and for eCommerce businesses around the world with budgets as high as millions a month in advertising. He's here to share some tips!

Highlights:

• Learn why Facebook is still a vital part of advertising
• Find out when you're ready to create ads
• Understand what to do with data from your audience surveys
• Discover a critical piece of setup for your ad setup
• Figure out your goals

Quotes:

"Facebook, compared to other advertising platforms, has so much data."

"Why are you doing business? Who are you actually trying to help? How are you going to help them? You're taking a lot of steps back and trying to figure out how can you actually be of service to people and help people out, providing whatever solutions you might provide."

"Just start to talk to who you think your ideal customer is and ask them the questions."

"You can start to dive into these pain points and give feedback to a creative team to create videos based on that."

Guest Links:

Tony's Website: tonydoesads.com

Twitter: @tonydoesads

Instagram: @tonydoesads

Youtube: Tony Does Ads

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

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Talk soon!