Why were the recent political polls so far off again? What does this mean for radio measurement and ratings?
We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station New Jersey 101.5.
After nearly a decade as EVP of Research for Critical Mass Media for nearly a decade, VP, Research, for the Tribune Company. Now, as EVP and co-founder of https://nuvoodoo.com/
(NuVoodoo Media Services) he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.