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Brave & Brilliant: Understanding your audience and building your customer avatar

Brave & Brilliant: Understanding your audience and building your customer avatar

Released Tuesday, 12th May 2020
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Brave & Brilliant: Understanding your audience and building your customer avatar

Brave & Brilliant: Understanding your audience and building your customer avatar

Brave & Brilliant: Understanding your audience and building your customer avatar

Brave & Brilliant: Understanding your audience and building your customer avatar

Tuesday, 12th May 2020
Good episode? Give it some love!
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In this episode Laura and Fiona discuss:

  • Why it's so important to understand your audience
  • Some of the key starting points
  • How to approach building a customer avatar
  • How to go deeper into creating a picture of your ideal client and understanding how to communicate in a way that will instantly resonate with them
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