In today's episode of Brave in Business Bec chats to Bree Boucher,  a NLP, Clinical Hypnosis and EFT (tapping) Practitioner, a Soul Modes Mentor, interior designer, coach and strategist. She supports introverted online business owners with weaving systems strategy and soul into their businesses so they can lead from their soul and leave the hustle behind.

In this episode you'll hear about:

• how Bree frames failure in business (and life) to keep moving towards the best version of herself
• the importance of recognising when to pivot as an entrepreneur
• knowing that every single skill you acquire in your business journey means you build an exceptionally unique service
• not being afraid to use all of your different ideas to build business income streams that can work alongside one another simultaneously
• the incredible power of purpose and reflection in living a soulful business journey

If you are wanting to whole-heartedly embrace the unknown in your business and use it as an asset for your growth both professionally and personally, this is the podcast episode for you!

Find Bree Boucher here:

• Instagram
• Website
• Facebook

11. Bree Boucher - Being Brave and Knowing When to Pivot - Transcript

Hi, I'm back McFarland from popular business and popular career. In this podcast, I'll be speaking to entrepreneurs who have overcome adversity, made difficult decisions, challenged the status quo and achieved amazing things in their businesses. Welcome to brave in business Brie about er, is an NLP clinical hypnosis and E. F T tapping practitioner, a soul modes mentor, interior designer, coach and strategist. As an online business manager and strategist, Bree supports introverted online business owners with weaving systems, strategy and soul into their businesses so they can lead from their soul and leave the hustle behind. Brie is a launch specialist and loves nothing more than working on the big picture strategy, digging deep into systems and setting up processes and structure so that her clients feminine energy can flow through a soul driven launch. You can connect with Brie through Facebook instagram at the Bri Bachir and via www dot breathe voucher dot com. Hey, Bri, thanks so much for joining me today. Hey, bag. Thanks for having me so very welcome. I've been wanting to chat with you for quite some time, so it's great to have you to get started. I know some of the audience may not know you. So I'd love you to tell me a bit about your business and how you got to where you are today. Yeah, sure. Well, some people that don't know I am back online business manager and strategist, among other things. And I love to help online business owners to really kind of connect with their their strategy, their systems, and like connecting to their soul work. So they kind of just flow through life and business. So I've been in the online space for over two years and in the kind of OPM world for not even, like, six months. It's not like I can't even yeah, I can't even imagine like it's gone so quickly. But it's not even in six months that I've moved into that change of Korea and yeah, it's been really good, and I don't know what else to tell you. Well, what I can tell you is that I remember when we had our coaching call that one Sunday when you got in touch with me and said, Hey, I think I'm going to give it And I remember saying to you at the time, Hey, do you want to come and join my team like I think it would be a good option for you. And so it's been really exciting from an outsider's perspective to see you kind of make this change and move into this area of business because it really is so aligned with your skills and your capabilities. And I know that even, just, you know, having you as my online business manager for the last few months has just been such a revelation. It's almost like I didn't realise that I needed an opium. And you have brought so much value to my business during that time that now it's just an absolute no brainer. Love that. What a great review in testimonial. Absolutely, absolutely. You'll definitely always have big as your biggest fan, so I think it really has been a joy. So I guess one of the things that I have known about you since we have gotten to know each other is that you aren't afraid to pivot, and that you do kind of change direction as and when you either feel called to or feel that you need to. I'm wondering if that kind of plays into your bravery in business and what you kind of have to say to the audience about that. Yeah, for sure. I think that, like a lot of people who get caught up in the whole, you know, like fear factor around This is what I said I'm going to do for the, you know, the rest of my life. So I'm going to stick with it. I'm going to keep, I guess keep at it and just keep trying and trying and trying. Whereas my perspective is that, you know, like if I don't keep moving, I'm you know, I'm not going to like achy give my goals. And so for me, like pivoting is around Still moving forward, You know, you're not kind of like stopping the game. You're not stopping your progress and you're really just taking the next step and it may be forward, or it could be to the side for me a lot of the time to the side, and I think, yeah, like there's for sure. There's a lot of bravery that comes into that because, as I said before, you know, you could totally just believe that you're only meant to do one thing in your life for one thing for right now. And if you aren't connected to yourself and to your salt and what you're kind of meant to be doing in this moment, then you're going to just follow So the kind of like the bouncing ball and keep following that rather than stopping, taking a moment and listening and kind of checking in and realising, Oh, actually, that's not necessarily where I want to go anymore. I need to actually look at this other thing that's happened and, like, appeared out of nowhere that is taking me in a different direction and see if that's something that I want to do. So, yeah, I think just take that kind of like that step forward or to the side and see, See where that takes you. Mm. I love that. I love that. And I can definitely see how it would take a lot of bravery, particularly given the fact that you work with a lot of introverted clients and we know that introverts typically aren't that great with change. So I find it to be quite interesting, and I think it's again testament to the way that you're able to support your clients through those changes as well. So very, very exciting stuff. If we were to break it down and look at, I guess that concept of being brave in business. So you shared a little bit about pivoting, and it sounds as though that's part of it for you. What does being brave in business really look like? I think it is really just taking, taking that kind of like taking the potential of, like, what? You who you are what you're meant to be and really just going forward with it and really, just sort of like acknowledging that, you know, you're kind of here for something bigger than potentially just, you know, tapping away at the keyboard in an office somewhere or, you know, whatever that might be and taking, you know, the opportunities as they present themselves. So, yeah, for me, like, I think I probably always thought I should be an entrepreneur. I should have my own business, but, um, it took me Yeah, like a long time to get to this point where I decided and took that sort of like, somewhat hesitant step initially, you know, like I still had the work they kind of like career behind me that I was still kind of doing at the same time as starting my online business. And there's some power in taking some steps forward while you still have that kind of safety net. But once you can kind of, like, let it go and let that safety net go, that everything else starts to open up. And I know for me like I was able to get to a certain point with the safety net. But just accepting and knowing that you know that there's something more for me. If I if I let that safety net go, I take those steps forward without that protection. It really just opened up opportunities for me and, like, you know, gave me kind of yeah, more chances to more time, more energy, more capacity to do the things that I really felt like I'm here for. That was really my experience to when I ended up leaving my job and going full time in my business is it was just so amazing that once I had more of that, you know, time, energy, space that all of those opportunities started to really roll in and It's like, I don't think you ever really have an appreciation of how many opportunities are really out there until you take the leap and give yourself a chance to, you know, to really go out there and do what it is that you want to do. So you've talked a little bit about I guess, you know, taking a moment to think about what it is that you're here for and, you know, kind of following some of that inner truth. And I guess it ties back to a word that you shared earlier in this chat, which was listening. I'm just wondering if there's anything specific, any tangible ideas or activities that you could suggest for people if they knew to listening or, you know, taking stock of what you know. What is it that my soul is trying to tell me? Yeah, for sure. Say I tend to be someone that's super focused on like the future. So it takes me a little bit of effort to actually stay present and to connect with in the moment like it's not natural for me and my when I first started, you know, in this online world, my first thing that I did was I was a soul alignment coach, and basically that just meant that I was really focused on purpose and finding purpose and kind of like helping people through that and still kind of is part of, like, you know, the foundations of who I am and what I'm all about. So all of my kind of like my answer to what you were asking it comes from that space comes from that time. So I created a bit of a method that I see is a bit of a cycle that we go through with our purpose. And it starts with sort of resetting and recalibrating and reviewing where we're at in the moment, and and this is something that I used and sort of created for myself around a time when I wasn't really sure what what I wanted to do anymore. I was, you know, feeling out other opportunities. And I just like to come back to it so things like de cluttering like that clears so much mental and physical sort of like space for us. So de cluttering is really tangible thing, and it doesn't have to be, you know, going around and like killing up our rooms or offices or our kitchen bench or whatever it can be decluttering technology. It can be going through our filing systems. It can be, you know, detoxing from social media as I am at the moment, and it's just like taking a step back and just opening up that space. So, yeah, there's so much that goes on for us. And as I said, the economy is a huge one, Reviewing like where we've been. You can't move forward until you until you've looked back. So you need to You really just need to sort of, like, take a moment, look back on the year, the month, prior whatever it might be that you're kind of like feeling is the timeline for you and to ask yourself, You know, what do you want to bring forward? What do you want to keep doing? What do you want to stop doing? And what do you want to start doing? And those like those three questions can be so powerful in themselves, and that will really sort of, yeah, ground you in that moment and help you to kind of like start to take some steps forward. Hmm. Fantastic. I love it. And I think the great questions to ask as well, because depending on kind of what your style is in the way that you like to work, you can answer them in so many different ways. I know that some of my clients would meditate on it, whereas I'm more of a journalist. So I'm the kind of person who wants to put pen to paper and and really get in there and explore all of the possibilities and and really kind of dive into each of those questions individually. So I think that's great. So you've shared some of your experiences that you've had since you started your business. I'd love to know what you think. The bravest thing is that you've done since you started. Oh, my gosh, What? It could be the bravest thing. I don't know. There's something that stands out. Maybe it is just that first deciding that I'm actually going to start a business. And you know what it looks like, then is like nowhere near what it looks like now. Looks like now. But it's all like this sort of stepping stones. They'll take me to this moment and take me forward. So, yeah, I think that, you know, really, just taking that moment to tap into, like, what I was craving in that moment in that time. And it was I remember it really clearly because it was April. I want to say 2019. I feel like that's not long ago enough, but maybe that's correct. No, I think it was 2018. That's why it doesn't feel like there's a whole year in between there that happened before Covid. So yeah, that that year I Yeah, I just decided enough was enough. And, like I needed to do something different. I had to have a friend who was is a coach, and she like, I was sort of, you know, observing her watching what she was doing and really thought, You know what? There's something really cool about this, and it was at a time also where I was receiving coaching, which is my first time in that space. And I thought, This is fun, like I could totally do this, and I in fact, I'm doing some of these elements in my in my work at the moment, So yeah, like first deciding. I'm just going to go with a name and get a name registered and get a domain name and by all of that and get that sort of happening. That was probably the biggest. You know, the bravest thing that I that I kind of could pinpoint because yeah, it's all just like the flow on effect now. There's little brave moments every here, every now and then, but that's probably the biggest one and saying Yes and getting started. Yeah, you know, I mean, it does take so much courage. Yes, for sure. Absolutely. I just wanted to take a quick break to tell you about my amazing business community. Bex business besties. It's a business membership with mastermind vibes, and it is a jam packed with value. They don't say value is my middle name for no re join us for live master classes, group coaching sessions, online Coworking content creation sessions and so much more. It's without a doubt my favourite place to hang out on the Internet, and I know it could be yours to join us at popular business dot com forward slash BBB. So why do you think that it's important that we do step out of our comfort zone as business owners. Oh, I just like, What's the point? Otherwise? Like, you know, if we're if we're not outside of our comfort zone, then we're just kind of you might as well just work for someone else. You might as well just do the do the mundane and sorry for the 9 to 5 is it might feel this thing to this. But in my world, that feels mundane and yeah, like that. That, to me, is the comfort zone. And so by by challenging yourself by exploring the unknown like that's really fun and exciting to me. And I think that's probably why I pivot so much. And why have so many different ideas? Because I am excited by and challenged by what what's unknown at the moment and like where that can take me, which is quite interesting because nice people have a fear around the unknown. Why do you think that you are different? Why do you think that the unknown gets you so excited? I don't know. Let me let me unpack that for a moment. The opportunity, the challenge, the the possibility of what could come. I just think. I know there's just so much that I could be doing, and yeah, I just I'm not sure I can articulate it fully. It makes sense. I mean, like you, I'm quite futuristic, uh, and often, you know, see myself in the future. And it can be quite difficult to bring myself back to the present. No, no, like, things have to be done today in order for us to be able to get there. So, I mean, from my perspective, I definitely get it and see, you know, the endless possibility. And you know what? What could happen and how exciting it could be and all of those kinds of things. But I think it is. It is something that so many people are afraid of. Personally, I think maybe because of the fact that in those more traditional careers, we're kind of taught to What is it like? Suck it up and be happy with what we've gone. And, you know, we have this message drummed into our heads so much about the fact that you know, be happy with what you've given what you've been given. And so to kind of go further than that Yeah, doesn't seem natural for a lot of people. It almost seems like by by thinking outside of that you're breaking the rules. Yeah, Yeah, absolutely. I think yeah, you just hit on so much like that is probably goes back to the conversation around Comfort zone like we can kind of get sort of happy, like in a way, it's being stuck in where is safe and And I just think, Yeah, there's just like there's so many people that kind of don't know what they're capable of because they haven't explored who they are and like, they haven't done those sort of where, you know, like, where have I been? Where am I going? Kind of exercises that were talking about before. They just don't they just sort of allow themselves to keep, like, you know, keep the ball rolling. And I know I was that person like it's not kind of, um, forget that I definitely was that person. I allowed my career to unf ill in a way that other people thought was right for me. And I accepted that thinking Oh, yeah, I'm good at this. So I should do this and, you know, like the universe has its way to inter interject and adjust things for you. And apparently I took it took me three times to learn to learn that I needed to actually break out of it. So yeah, I just think I think I've kind of started going on to a whole Another tangent. But you know what? You asked in the first place and where I'm headed, but I'll just leave it at that all good or good. So we've we've touched on that fear and the fear of the unknown. And I guess another reason that I think there is so much natural fear for people around the unknown is because of the fact that it could lead to failure. And we're always worried that you know what? We don't know. What if it doesn't work out? And wouldn't that just be the most terrible thing? I'd love to know if you've had any so called failures in your business or if there's anything that you've done that hasn't gone to plan. And if so, how did you overcome it? How did you move past it? And how are you still here with us today? Yeah. So look, I've had so many failures, but I don't believe in them being values for me. Failures are little for what I What I believe is it's just a learning opportunity. So any time something hasn't worked and it's deemed a failure, it just means that there's something that I can adjust. I can learn from it. I can, yeah, pivot on it if I need to. So yeah, there's like there's no such thing in my vocabulary as a failure in the sense of what other people think of it. I can I still use the word failure, but it's not the same meaning to me. And I think I like to use you know, those values as like opportunities to review and, like, reset and and adjust if need be, um, like it's super important in launching, you know, and that strategy side of things to have an understanding of what didn't work and why, and what's what can be adjusted and improved the next time. So I would be hard to like, pick out a particular failure because I celebrate them all and like they're all kind of just this. There's so many opportunities to learn and opportunities to expand what I'm doing. So yeah, I couldn't I don't think I can actually pinpoint a particular failure. That's, like impactful only that they all are. And they all can do so much for me and for business owners, like just really kind of embrace the failure, embrace that moment and what is possible from it. Do you think that your opinion of failure has changed since studying an LP? I think it's probably Yeah, like it's definitely helped it. I prior to studying NLP, I was like, I still believed in that like that around, you know, that meaning around failure. But it was It was new like it was. It was a decision I chose to like change my behaviours and my opinions around failures. Because up to that point, like I felt like I had felt in a lot of ways and things hadn't worked out the way they should. And it it was a conscious decision to reframe it. Um, so, yeah, I was definitely reframing before I knew it was a thing in NLP. But yeah, I'd say, probably like even though I don't practise and I'll pay with clients so much, it's super. It's super foundational about like how I exist. So yeah, I guess just to kind of dive into that further, Some people listening might wonder why I asked that question. One of the pre suppositions of NLP or neuro linguistic programming is that there's no such thing as failure. There's only feedback, and it's become a little bit of a motto in my house is that whenever there is that discussion around things that are going wrong, my husband and I will throw that one of each other at the ready. He is not NLP trained, but I think he's had that phrase drummed into his head so much that I even actually heard him using it when his work colleagues. So I really, really love it, But I know that you know, for me, ever since I've been in business, I've always had that really strong growth mindset or abundance. My that's it. But really doing the NLP study and then actually having the words around that you know, to be able to say there's no such thing as failure, there's only feedback, I think, really, really helped me to change the way that I approached failure and the way that I kind of responded to failure in my business as well. Yeah, for sure. Yeah, It's sort of like creates this backbone or framework to kind of embrace, I suppose. NLP and like, as I was saying before, some of the things that you know, presuppositions and like, you know, it's been known kind of elements of NLP. I had already, like, started on that sort of journey. It still much of it was new to me and, like, exploded my brain really cool. It took me a Catholic guise of doing training for me, that actually a little bit of it sinking. So a lot of great explosions happening. So we know that there are new entrepreneurs out there, even experienced entrepreneurs out there who aren't necessarily going after their dreams because of the fact that they've got that fear and whether it is a fear of failure, fear of success or a fear of the unknown, a fear of something else. I'd love to know what advice you would give to those business owners to kind of kick them into gear and get them going back to chasing their dreams and going after what they really want Well, let's let's bring it back to, like, the pivoting side of things. You know, like I think that is, it's okay to have things not work out because, like, in my view, as long as we're not slowing it down to like a standstill and you know, like taking steps backwards, then you're in a good position. So you know, if things aren't working, if there's this sort of sense of like, you know, it's not kind of going the direction that you wanted to take, or things are kind of like handing out have a look at what may be like on in your periphery. Like what sort of things are being kind of, I guess. Like, let's go into the real world face like what? You know. It's the universe telling us that we should be doing instead or like let's not say should should not the right word. But what could we else could we be doing? And perhaps just observe that for a moment and take it? Take it, you know, step by step and seeing what kind of could happen instead, I think, yeah, just allowing what has happened to be what it is and it's okay to, like, take a moment and to just realise, recognise where you're at and and perhaps, you know, wallow a little bit if things haven't worked out, but coming to it from a perspective of what you can bring out of it, what you can bring out of any failure or anything that hasn't worked well to your standards bringing some of that sort of metrics, some of that data, some of the sense of like, it's the words I don't know. So like, yeah, just looking back at the details that brought you to that point and and choosing to take them forward and like choosing what you want to want out of it to bring you forward. Awesome. So what have you got coming up in your business that you'd like to tell the audience about? This will be funny, because whenever you're listening to it, it could be completely different, like, Oh, let's be honest, you know, in 12 months time am I going to be a strategist? Who knows what am I gonna be into launching, who knows? But at the moment, like I'm super lit up by helping people with creating you know amazing launches for their amazing products of programmes. And I'm also like, like into helping people with, like, the behind the scenes of all of that to like, you know how the course exists, like the sales page, the funnels, the options, all of those sort of like moving parts. So, yeah, I'm like from where? I'm out at the moment, working with people in that space, I have a A membership that is like a super entry level kind of opportunity to get to know me. Part of that is a private podcast. I'm super excited about having, you know, turned off my podcast for awhile since last year. It's really cool to just jump in and just yeah, download some stuff in my brain and see and see what comes out. But yes, that is something that I'm happy, really excited to be working with and on at the moment. But otherwise, who knows who knows what else is coming? So many possibilities, you know, Where can people find here if they want to find out more about what you're doing in this moment or the next moment at the moment after that? So at this present time, actually on a social media hiatus. And I haven't fully decided what it will look like when I come back into Instagram. But generally, Instagram is sort of like my space, and you can find me at the th e bree bouche of the W A B O U C h e r and the same handle on Facebook as well if you want to hit me up over there. But I think at the moment yeah, if you find me there or on my website www dot com, that's probably gonna be my hub. And then everything else will philtre out from there. So, yeah, have a chat to me on social media and maybe I'll be on their fantastic Amazing. We'll make sure that all of your links are in the show notes as well. Thank you so much for coming on the podcast today. Bri. It's been really awesome to have this chat with you and can't wait to see what you do next. My pleasure. Thank you so much. Thanks so much for listening to this episode of the brain in business podcast. Don't forget to hit that subscribe button. Leave me a rating. Five stars, preferably and a review. You can also join me over on socials at popular beers. If you want to hang out with me and my fabulous community of small business owners, you should definitely think about joining bex business besties. It's an online membership with mastermind vibes and is, honestly my favourite place to hang out on the Internet. You can find out more at pop your business dot com forward slash BBB. I'll see you in the next episode.