In this episode, Jim Oliver and Gary Schneeberger discuss: 

• How to take what you do and find levers that will exceed and upset expectations 
• How clients can take control over their interview 
• Third party affirmations 
• How to get your message out 

Key Takeaways: 

• The goal is to capture stories that go beyond what's expected and surprise people take people by surprise , arrest their attention, and exceed or upset their expectation. 
• The journalist needs the client more than the client needs the journalist 
• Go into interviews with key points that you want to bring up and make connections throughout the interview 
• Cannot ensure that an interview is covered  

"Do the interview." — Gary Schneeberger 

Connect with Jim Oliver: 

Facebook: CreateTailwind & Jim Oliver 

Website: CreateTailwind.com 

YouTube: createtailwind.com 

LinkedIn: Jim Oliver 

Show notes by Podcastologist: Chelsea Taylor-Sturkie 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

Jacquelynn Nguyen