Marketing can sometimes be a dirty word in public schools as many leaders in school districts assume it means “sales”. However, marketing is becoming a much more prominent part of the education sector as competition from all different kinds of educational choices is forcing public schools to re-think how they enroll and retain students. Put quite frankly, your school is not the only show in town anymore, and so if you’re not marketing your district, you are getting left behind. In this episode by Cara Adney from Meridian Technology Center in Stillwater, Oklahoma, Jason Wheeler from Carrollton-Farmers Branch ISD in Carrollton, Texas, and Lori Perlow from the Camden County ESC in Clementon, New Jersey. All three have great perspectives and advice when it comes to the topic of marketing in schools. We discuss the differences between marketing and PR, how schools should be marketing, why it matters so much, and much more. Follow Cara on Twitter: https://twitter.com/caraadneyFollow Jason on Twitter: https://twitter.com/WheelerCFBFollow Lori on Twitter: https://twitter.com/LPerlowBreaker Society is sponsored by Smore, professional communication tools for professional educators. Visit Smore online at http://smore.com/breaker Breaker Society is a production of Purposeland, a strategic and creative consultancy serving clients who serve students. Visit Purposeland online at http://purposeland.us